There’s nothing like a fresh cut Christmas tree to bring the real spirit of Christmas into the home, capturing family memories of years gone by. To keep it fresh and attractive, the tree needs to be both well-presented and supplied with a constant source of water over the festive period. Most Christmas tree retailers sell a range of purpose-made tree stands, in a variety of shapes, sizes and materials, and these can add some real extra turnover value to the Christmas trading season.

Because of the range of styles and shapes, tree stands can present a challenge to the retailer, to find a way to present them to customers so that the stands:

• Can be easily seen and examined
• Are displayed neatly and tidily
• Do not tumble over or get tangled up
• Do not clutter up the sales area
• Make best use of  display space
• Are an attractive feature alongside the Christmas trees

Brand new to the UK market is an innovation in presentation of Christmas tree stands - the StandStation, for the most popular type of metal stand with scrolled legs, and the Demo StandStation, for other, less familiar types of stackable stand, with a table top to demonstrate a stand with a tree fitted. These StandStations tick all the boxes to enable retailers to beat the challenge and simply create an attractive and effective display.

Plant display tables and pallets are of course readily available to use for display of Christmas merchandise. However, although plain wood edges lend a natural effect, they do little to add to the Christmas feel in the sales area.

Another innovation in this sector is the introduction of

 Christmas DecoTape.

This polythene tape is printed with a repeat pattern of MERRY CHRISTMAS with icons of Christmas tree designs, and can be used indoors or outdoors to decorate bare wooden edges of display tables, benches or pallets. Or any other decorative use to add some extra impact to your sales area.

It will certainly get your

customers’ attention!